The skin care line was created as a sub-brand of an existing brand, Elements. It is a surf and lifestyle brand and Pure is the extension of the brand focusing on face treatments and lotions. The package concept was to represent the company’s natural and organic vibe while maintaining the idea of the pure nature of the products. The design is simplistic and fresh which is influenced by the product and name.
Package Design System
Branding / Logo
Product packaging and store display